Why Use Responsive Web Design

By Ryan Holman, Website Design Sydney

Before discussing anything about responsive Web design, we should first know about what responsive Web design actually is. Responsive Web design is the final result of one URL + single content + one code + CSS3 queries all into various multiple devices. It is a Web design approach that is aimed at crafting various sites in order to provide an optimal viewing experience for easy reading as well as navigation with just minimum panning, resizing as well as scrolling of contents across wide range of devices. These devices could be mobile phones, desktops, laptops or even tablets.
In this modern Internet world, responsive Web design is now a basic requirement for almost all the websites. Each single Internet user is accessing various websites through various types of devices and so it is now advisable to implement responsive website design on different websites. There are several other reasons that are needed of responsive website design. Let us have a look on that:
• Responsive website design is strongly recommended by Google:
One of the most important reasons for opting for responsive website design is that it is being recommended by Google itself. Google prefers this, as the content that is being made live on the website as well as on one URL is easier to read, share, interact and link to the content that is located on separate mobile site.
• One website can be viewed on many devices:
This is one of the most tempting aspects of responsive Web design. The responsive Web design provides a great user experience through various devices and screen sizes. One can view a particular site on different devices thus resulting into better viewing experience of the site.
• Less bounce rate:
The responsive websites have very far lower bounce rates as compared to their non-responsive or non-optimized counterparts. The website usually does not have anything that could compromise its functionality as well as the content when it usually appears on different devices. So this proves to be helpful for many of the sites.
• Easier to manage:
Having a separate desktop as well as mobile site requires dealing with a separate SEO campaign. It is a natural thing and most obvious fact that managing one site as well as one SEO campaign is much better and easier as compared to managing two sites and having two SEO campaigns.
• Reduces the page load speed:
Google prefers loading various mobile pages in order to load it in just one second or less than that. Usually a responsive website design does not require any kind of queries in order to redirect the users to a different URL. This as a result significantly reduces the load time of the page.
Other than all the above factors, there are several advantages of the responsive Web design. They are being listed as follows:
• Enhancing the user’s offline browsing experience.
• Increasing the sales as well as conversion rates of the website.
• Increasing one’s reach toward tablet as well as mobile audiences.
• Saving the time as well as cost based on the site management.
• Saving time as well as cost on various mobile developments.
• Consolidating ones analytics as well as reporting.
• Increasing the visibility over the search engines.
As business searches on mobile are being increasing rapidly, companies need to customize their websites according to the requirements of mobile Internet users. This ultimately, along with increase in the brand visibility, saves the time as well as the cost on the mobile site development.
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Web Designing Trend

4 ESSENTIAL LAYOUT TRENDS FOR 2015

The web has changed a lot over the last decade, and at the same time it hasn’t changed at all. If we look back 10 years we will find that the web had a very common layout pattern at work across the bulk of sites. This go-to pattern consisted of a header, footer, sidebar and content area. It was the expected layout for the web. At the same time, we had rise of Macromedia Flash which gave way to an era of alternate layouts. Layouts that didn’t stick to this strict formula. And of course with the implosion of Flash this approach faded for a bit…I say for a bit, because it is back with a vengeance.
If you survey one of the many popular galleries showcasing current web design you will no doubt notice that the fundamental structure for web pages is anything but fixed. It can flex and change to just about anything it needs to be. This in my opinion is one of the best side effects responsive web design has produced. The new norm as it were, is that there appears to be no fixed formula at all.
All of that said we can observe several high level trends in layout design that represent what I consider to be unusual layouts. Unusual because they don’t follow a strict formula, or predefined system. But they are trends in that I can provide dozens, if not hundreds of examples filling each of these categories.
What you find here is an interesting blend of trends and unusual layouts that will hopefully inspire you to assess the fundamental structures your applying to web design. Let’s dive in and take a look…

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SPLIT SCREENS
In this category we find a selection of sites that all split the screen using a vertical divide. There are perhaps many reasons to do this, and in surveying many samples of this type I have found two main reasons.
The first is that at times a design can really have two primary elements of equal importance. A common approach to web design is to rank things in order of importance. This importance is then reflected in the hierarchy and structure of the design. But what if you actually have two things to promote? This approach allows you to give prominence to them both and allow the user to rapidly select between them.
The second reason I have found for this approach is that sometimes you need to convey an important duality. Consider the Eight and Four website for example. Here they want to convey the fact that their core strengths are their digital roots and their talented staff. This pairing is what defines them. The split screen is a lovely way to present this. And I especially love how the ampersand unifies the two sides.

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Web & Graphic Designer / SEO Expert

Hi Friend Im rakesh mayekar. web and graphic designer / freelancer.

“Seeking a position in an organization, where I can apply the acquired knowledge & skills for continued organizational and self growth”

rakesh mayekar is a Mumbai based Creative Design Studio founded in 2012 by rakesh. rakesh has worked for several clients in USA, UK, Europe & India. Nirav is a Passionate, Dedicated Web & Graphic Designer & Web Entrepreneur, having over 8 years of experience in Web & Graphic Design Industry. He has worked full time in India & UK as a Sr. Graphic & Web Designer and with several clients in UK, Europe “&” India as a Freelancer. A list of clients can be seen on Testimonials or Portfolio page.

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Hi friends Im rakesh mayekar

Design Criticism and the Creative Process
by CASSIE MCDANIEL

In every design project, at some point we quit what we’re doing and share our unfinished work with colleagues or clients. This begs the question: Just what does the critique do for the design and the rest of the project? Do critiques really help and are they necessary? If so, how do we use their inconsistencies to improve our creative output? Cassie McDaniel explores how critiques can help us navigate complex processes and projects and collaborate effectively to create original and engaging work.